Changes of SEO in 2014
If you haven’t seen currently, Google appears to have an agenda. By understanding what Google is attempting to do with all of these updates, we can successfully expect coming modifications and stay ahead of the ball game while others struggle to keep their head above water. Some think that Google has been cranking out updates routinely just so their teams can appear hectic.
In October, I expanded on exactly how the Google Hummingbird upgrade was an advance for Google in their strategy to providing users with the info that they are trying to find by changing the search algorithm completely.
Since right now, we can only hypothesize on exactly what the “Big G” has in establishment for us, however based upon experiences with the previous updates and an understanding of exactly what Google’s objectives are, we can draw a number of conclusions on the best ways to better enhance a site for SEO in 2014.
If the Hummingbird upgrade was any sign of exactly what’s to come, experts will suggest concentrating on creating content that individuals desire, with a strong emphasis on semantic search (the understanding of the searcher’s intent ), rather of the keywords that they are typing into the search bar. Below’s an example of exactly how semantic search works … If I were to Google the words “weather condition Los Angeles California”, 10 years ago the first page that turned up would be one that is enhanced specifically for the keyword phrase that was enter, which could or might not have the weather report that I am trying to find. With semantic search, nevertheless, Google now knows that I am looking specifically for the weather forecast in the Los Angeles location, which immediately shows me the weather condition record for the next week when I type that phrase in.
Semantic Search and Social Signals
Since today, the semantic search is fairly week and doesn’t incorporate every page online, however in the future, Google will likely enhance upon this by presuming exactly what the intent of the user’s search is and not just the keywords that were key in.
Google will begin to pay more attention to social signals. Google +, Facebook, Twitter, LinkedIn, and so on. These are all good signs of what people are currently interested in. It would just make sense that Google would begin to pay even more attention to the trending topics that individuals are following and push them greater to the top of the SERP’s.
Google’s Author Rank will start to have much more of an impact. With the authorship program, Google will be able to recognize the writers that provide higher quality information that likewise bring in a lot of search traffic. With that in mind, you can quickly get ahead of the competition by beginning to enhance for exactly what Google is PLANNING to do, so when they really carry out these ideas into their updates, you will be sitting quite at # 1.
For more info about SEO in 2014 visit our blog